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Ed Gardiner

Professor of Behavioural Science
Warwick Business School

Ed is Behavioural Design Lead at WBS, applying insights and methods from behavioural science to support the design of products and services with a social purpose. He joined WBS to setup and run the Behavioural Design Lab, a partnership with Design Council. He now focuses on ways to support collective action, helping people work more effectively together to achieve their own and common goals. Ed is also Course Director for the Behavioural Science in Practice executive education programme and teaches across a range of programmes at WBS. Previously, Ed worked for the advertising agency, Rainey Kelly Campbell Roalfe / Y&R, managing creative campaigns for private and public sector clients. He holds an MA in Natural Sciences from the University of Cambridge and an MSc in Cognitive and Decision Sciences from UCL. Ed is also a Founding Member of Common, a problem-solving collective that brings a diverse suite of skills to today's increasingly complex social issues.

  • Evaluating behavioural change campaigns and their impact on air pollution
  • Communicating with those who are not as active on social media
  • Discussing the effectiveness of green mortgages and financial incentives
  • Explaining how nudge theory and behavioural change interventions can help local authorities fulfil responsibilities